Divi 文档

Using The Bloom Widget Opt-In
Widgets allow you to easily place an opt-in form in your website』s sidebar or footer area.

What Is The Widget Opt-In?
When you create a widget opt-in, Bloom will turn your newly created opt-in form into a widget that can be placed inside any widget-ready area on your website, such as your footer or sidebar. Simply place the 「Bloom」 widget into your widget area and select the opt-in widget that you would like to display from the dropdown menu.

Creating The Widget
To create an opt-in form, click on the Bloom > Email Optins link in your WordPress Dashboard, or click on the 「Home」 icon within the Bloom settings page to open up the main settings tab. Here you can manage the opt-ins that you have created in the past, as well as create new opt-ins. To create your first opt-in form, click the 「New Optin」 button. This will reveal the 6 opt-in types that Bloom supports.

Click on the 「Widget」 icon to begin building your new opt-in. Once you select your opt-in type, you will be taken to the opt-in creation screen where you can adjust the various opt-in settings. Building your opt-in is broken into three steps. During these three steps you can 1) Assign an email account to your opt-in, 2) customize the design of your opt-in, and 3) add the widget to your website.

Setup
Within the Setup tab of the opt-in creation process, you can give your opt-in a name (for future reference) and assign an email account to the opt-in form. Before you can start collecting email addresses, you first need to connect Bloom to your email marketing service, such as MailChimp or Constant Contact. If you have not already added an account to Bloom, you can do so here. If you have already added an account to Bloom, then you can select the account and the associate email list from within the Form Integration settings on this page. For detailed information about how to add accounts to bloom, as well as a comprehensive list of all account types support by Bloom, please refer to our in-depth accounts tutorial.
Design
Within the Design tab, you can customize the appearance of your opt-in form. Bloom comes with tons of design settings, such as background color, font color, button color, form color, image and form location, border styles and much more. Within this tab you can adjust all of these settings, as well as preview your form by clicking the Preview button. For an comprehensive look at the Bloom design settings, please refer to our in-depth design tutorial.
Using these settings you can create a wide range of opt-in boxes, and have them appear on different areas of your website (or your entire website if you so choose).

Adding Your New Widget To Your Website
Once you have created and saved your new widget opt-in from within the Bloom settings panel, it』s time to add that widget to your website. You can manage your widgets from within the Appearances > Widget menu in the WordPress Dashboard. Once you navigate to this page, you will notice a list of your widget-ready areas on the right, and a list of your available widgets on the left. These widgets can be dragged into any of the available areas on the right.

Look for the 「Bloom」 widget on the left, and drag it over to the widget area that you would like it to appear in. Once added, select your newly-created opt-in from the dropdown menu. You』re done! The opt-in form has now been added to your sidebar.

How To Update Your Bloom Plugin
Using our Elegant Updater Plugin, you can update Bloom right from your dashboard.

Updating Your Themes & Plugins
Elegant Themes products can be updated normally through the WordPress update system. When new versions of our themes or plugins become available, update notifications will appear in the Dashboard > Updates page of your WordPress Dashboard, as well as within the Themes & Plugins manager. It is important to always keep your themes and plugins updated to ensure compatibility with the latest version of WordPress, to keep your website secure, and to take advantage of the latest and greatest features!
Before you can update, you must first authenticate your Elegant Themes subscription by inputting your Username and API Key into the Updates tab of your theme or plugin settings. Only members with active Elegant Themes accounts have access to the latest versions of our products. Your Username is the username you use when logging in to ElegantThemes.com, and your API Key can be found by logging into your Elegant Themes account and clicking on the Account > Your API Key link. Once you have authenticated your account, you can click the update link when you receive an update notification to automatically update your theme or plugin
Update Notifications
When new updates become available for any of our themes or plugins, a notification will appear in the Dashboard > Updates page of your website』s WordPress Dashboard.

Authenticating Your Membership
Before you can update your theme or plugin, you must first authenticate your Elegant Themes subscription. Only members with active accounts have access to product updates. To authenticate your account, you will be asked to input two pieces of information into your theme or plugin settings panel: 1) Your Username and 2) Your API Key. Your username is the same username you use when logging in to your ElegantThemes.com account, and your API Key is a unique identifier used to authenticate your account that is only available to you when logging in. To locate your API Key, log in to the Elegant Themes members area and click on the Account > Your API Key link. Copy the API Key displayed on the page. You will by pasting this key into your Theme or Plugin options page.

Once you have copied your API Key, you will need to use it to authenticate your account by pasting it into your theme or plugin options page. Log in to your website』s WordPress Dashboard and navigate to your theme or plugin options page. For Divi, this can be found by clicking the Bloom link and then clicking the Lock Icon at the top of the settings interface.

Once you have loaded your theme or plugin options page, look for the Updates tab. Click the Updates tab to reveal the Username and API Key fields. Type your username into the Username field and paste the API Key you copied earlier into the API Key field. You should confirm that you have not copied any extra white spaces by mistake. Click save to complete the account authorization.

Once you have entered your credentials, you are now ready to update your theme. Click on the Dashboard > Updates tab and update your theme or plugin normally using the WordPress update interface. If you do not see any update notifications, or you receive an authentication error when updating, try waiting a bit and then check back later. Sometimes WordPress will cache update notifications and it can take some time for them to appear correctly.

How To Use Triggers In Bloom
Triggers can be used to greatly increase the effectiveness of your pop-up and fly-in opt-ins.

Triggers Control How And Where Pop-Ups & Fly-Ins Appear
Triggers give you control over how your pop-ups and fly-ins are displayed. Namely, they control when they are triggered based on various user interactions. These triggers can be used by themselves, or in combination with other triggers, to yield different results. These triggers can thus be tailored to your specific content, or your specific social sharing goals. Certain triggers are more general and heavy handed, while other triggers are more subtle and target a specific subset of users. Be sure to watch the video for a detailed explanation of how these triggers can be used.
Trigger Settings
Trigger After Time Delay
If Automatic PopUps are enabled, this setting will appear, allowing you to specify the timed delay (in seconds) of your social po-pup.
Trigger After Inactivity
This will cause the pop-up to appear once the user has been inactive for a certain period of time. If the user has left their computer, or left the tab after reading your post, try reminding them to subscribe when they get back!
Trigger at Bottom of Post
Just as a reader reaches the end of your page or post content is a perfect time to offer them a way to subscribe to your content. Enabling this pop-up trigger will auto detect the end of your content and do just that.
Trigger After Scrolling
This will trigger the pop-up after the visitor has scrolled a certain percentage down the page. Depending on the size of your page, and the content within it, you can have the pop-up trigger at specific points within the reading. Depending on the situation, having the pop-up or fly-in trigger at certain percentages may be much more effective than a timing delay.
Trigger After Commenting
This is a great way to target your most engaged visitors. When this is enabled, your visitor will be greeted with a pop-up or fly-in after they have posted a comment on your website.
Trigger After Purchasing
This is another great way to target your most engaged visitors. When this is enabled, your customers will be asked to subscribe to your website after they have successfully purchased a product using WooCommerce.
Triggers NOTE
No matter how many triggers you have selected above, Bloom will only use whichever trigger occurs first so that your users are not overwhelmed with pop-ups if you have multiple triggers enabled.

How To Perform Split Testing
Split tests are the key to optimizing your forms, making it easy to see which variation is most effective.

What Is Split Testing (Also Known As A/B Testing)
Split testing is an amazing feature that can help you greatly improve the effectiveness of your opt-in forms. Split tests can be created for any of the opt-in forms that you have built with Bloom. So what is a Split Test? Split testing is a way to compare the performance of multiple variations of the same opt-in form to help you figure out which one is the most effective. Using the Bloom Split Testing system, you can create different variations of an opt-in to test different headlines, colors, and offers. These different variations will be shown to different visitors, and their conversion rate will be compared to each other. Over time you can see which one is resulting in the most sign-ups, and you can pick the highest performing variation to be your main version.

Creating Your First Split Test
After you have created an opt-in, you can begin running split tests. Navigate to the Bloom > Email Optins tab in the WordPress Dashboard to display a list of your current opt-ins. You will notice that each of your active opt-ins have several icons to the right of the opt-in name. The first one is the 「split testing」 icon. Click this icon to initiate a split test.

Click the split testing icon shown above to initiate a split test.
Create New Variations
You can create as many variations as you like for your split test. Each of these variations will be split up equally between all of your visitors. To add your first variant, click the 「Add Variant」 button.

This will bring you to through the standard opt-in creation process. You will notice that the 「Display」 tab has been removed, since you are only modifying the appearance of the opt-in (not where the opt-in appears). Design your new opt-in with the changes you want to test (such as creating a new headline, or adjusting the colors of the button). Once you click 「Save & Exit,」 your new variation will be added to your opt-in list.
Beginning Your Split Test
As you create new variants for a given opt-in, you will notice that these variations appear below the main opt-in in your list of active opt-ins in the Bloom settings panel. Once you have created all of the variations that you want to test, it』s time to begin the test. Press the 「start test」 button to activate the split test. Once the test has been started, you can also pause the test at any time by clicking the 「pause test」 button.

Observing The Results & Ending Your Test
As your test runs, you can observe the conversion rate of each opt-in. The conversion rate is displayed right in the list of opt-ins, as well as in the Bloom stats page. Once you are satisfied with the results, it』s time to end the test and pick your favorite (the highest performing variation). To end the test, click the 「End Test And Pick Winner」 button.

This button will initiate a pop-up window with a list of all your variations, ranked by performance. Simply click on the one you would like to use to end the test and select this variant to use as the main version of your opt-in. This will delete the rest of your unused variations.

Creating And Using Shortcodes In Bloom
Certain opt-ins have shortcodes that you can use to place the opt-in form anywhere on your site.

Shortcodes Can Be Used To Place Opt-Ins Within Posts & Pages
Bloom creates shortcodes for two opt-in types: Locked Content and Inline. Whenever you create a Locked Content or Inline opt-in, you can use the shortcode to place this newly-created form anywhere on your website. You can access these shortcodes from within the Bloom settings panel, or from within the Bloom Shortcodes button in the WordPress post editor.
What Is A Shortcode?
A shortcode is a piece of code that has been simplified for convenience, and can be used to create an advanced element (in this case, a Bloom opt-in). A shortcode will look something like this: [et_bloom_inline optin_id=」optin_4″] Copying and pasting this code into the WordPress post editor will display the associated opt-in on the post or page you are editing.

Generating A Shortcode During Opt-In Creation
Shortcodes are only created for Locked Content and Inline opt-in forms. After you create either of these opt-in types, you will notice a 「Generate Shortcode」 button on the final tab of the settings page. Pressing this button will display the shortcode that you can copy and paste into your post or page.

Generation A Shortcode From The Opt-In List
You can also generate a shortcode for an Inline or Locked Content form from within the Bloom Settings page by clicking the shortcode icon for the desired opt-in in your opt-in list.

Generating A Shortcode From Within The Post Editor
All of your active opt-ins with associated shortcodes are also easily accessible right from the WordPress Post Editor. At any time while writing your post, you can use the Bloom button within the post editor to add a shortcode to your post. Simply click the button to get a list of available opt-ins and select the one that you would like to add.

Using The Locked Content Shortcode
The locked content shortcode is unique in that it must be 「wrapped around」 the content that you would like to lock. When you generate the shortcode you will notice that it has two parts: [et_bloom_locked optin_id=」optin_5″] and [/et_bloom_locked]. Whatever content is placed in between these two parts will be locked and only revealed with the visitor subscribes to your list.